MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Thursday, March 15, 2007 Wealthy Fund Investors Find Your Branding Less Than Cogent Despite their high profits, fund firms are doing a poor job of building a lasting relationship with customers. Today, the WSJ's Fund Track column picks up research from Cogent Research which found that only one-third of top fund firms have "meaningful customer loyalty." That short list, says Cogent's Chris Brown, includes Vanguard, American Funds and a handul of other firms selling through intermediaries. Printed from: MFWire.com/story.asp?s=13660 Copyright 2007, InvestmentWires, Inc. All Rights Reserved |