MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Friday, March 16, 2007 Getting a Legg Up Legg Mason is putting the emphasis on structure in it's new $4 million advertising blitz. Having integrated and rebranded the money-management group it acquired from Citigroup Inc., Legg is looking to promote a better understanding of what they all about. The new effort comes as a response to a study that indicated that people just didn't understand Legg Mason's structure or the various companies that make up the organization according to Tuesdays' Fund Track column in the WSJ Printed from: MFWire.com/story.asp?s=13685 Copyright 2007, InvestmentWires, Inc. All Rights Reserved |