MutualFundWire.com: A New Indy Fund Shop Banks on a Secret Investment Recipe

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Tuesday, January 8, 2008

A New Indy Fund Shop Banks on a Secret Investment Recipe

On a summer morning last year, Bob Auer left his post of vice president of investments at Morgan Stanley and before afternoon came, SBAuer Funds was born.

Bob Auer
SBAuer Funds
Founder

"I resigned the morning of August 1 and by noon the company (SBAuer) was born," Auer tells the MFWire. Indianapolis-based SBAuer currently manages one fund that incorporates a secret investment recipe that Auer had used to manage his family's money for 20 years.

Currently, the Auer Growth Fund (AUREX) is being sold through E*Trade, Fidelity, TD Ameritrade, Scottrade and Pershing.

In the process of setting up the new fund shop, Auer had to make some tough choices, like forgoing Schwab's OneSource platform for the moment because of the expense. "They charge 40 bps of the management fee," Auer said, "that is just more that we can afford right now."

Auer hopes that by the first of next year that the fund will have gathered enough assets to make being on OneSource possible.

Although SBAuer currently has no plans to launch another fund, Auer says if they were going to add another product, it would most likely be a balanced fund that would utilize the same proprietary strategy as the growth fund.

Printed from: MFWire.com/story.asp?s=17047

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