MutualFundWire.com: SoCal Fund Firm Taps New CEO
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Monday, April 28, 2008

SoCal Fund Firm Taps New CEO


Southern California-based Al Frank Asset Management has named a chief executive officer. Jeff Montgomery, formerly CEO of NFP Securities, has taken the role, which according to a spokeswoman is newly created. Al Frank currently has two mutual funds.


Company Press Release

LAGUNA BEACH, CA - Jeff A. Montgomery, (41), will be joining Al Frank Asset Management as CEO effective May 1, 2008. He was formerly CEO of National Financial Partners Securities, Inc. and EVP and COO of NFP Insurance Services. NFP Corp. (NYSE: NFP) is the nation’s largest network of independent financial advisors.
Jeff Montgomery
Al Frank Asset Management
CEO


Founded in 1977, Al Frank Asset Management, Inc. is an independent, registered investment advisor with over $700 million in assets under management (as of April 10, 2008), distributed among separately managed accounts and two mutual funds, the Al Frank Fund (symbol: VALUX) and the Al Frank Dividend Value Fund (symbol: VALDX). Al Frank’s value-oriented investment philosophy, based on the core tenets of selection, diversification and patience, is designed to meet the long-term investment goals of individuals, institutions, family offices and retirement plans.

As CEO of Al Frank Asset Management, Montgomery will be responsible for strategy, operations and sales. “We are excited to have Jeff join us at Al Frank,” states John Buckingham, Chief Investment Officer. “Over the years, he has been a driving force behind NFP’s remarkable growth. We are confident he will enhance our operations and help bring the Al Frank brand to our target market – investors who appreciate a long-term, eclectic value investing approach.”

Commenting on his new position, Montgomery notes that, “Al Frank has a 30-year history of delivering consistent service and value to its clients. Al Frank Asset Management is a diamond in the rough with a unique and credible approach that has broad marketplace opportunities.”

Montgomery’s Background

At NFP, Montgomery was responsible for growing one of the nation’s largest full service independent broker-dealers and registered investment advisors. He brings over a decade of CEO experience to Al Frank. Prior to taking over NFP Securities in 2001, he was CEO of Washington Square Securities, Inc., an ING broker-dealer, where he oversaw more than 2500 financial planners and was charged with leading all strategy, recruiting, technology and operations. Previously, Montgomery was General Counsel at PrimeVest Financial Services, Inc., an ING broker-dealer. Montgomery earned a bachelor’s degree in finance with honors from the University of St. Thomas in St. Paul, Minnesota, and a Juris Doctor degree from the University of Oregon School of Law. Montgomery is also a Securities Industry Association Institute graduate from the Wharton School of Business. He was a course instructor for the MBA Program at the University of St. Thomas from 1998 to 2000, and is currently an adjunct professor with the MBA Program at St. Edwards University in Austin, Texas.

Neither VALUX or VALDX own NFP Corp. Fund holdings are subject to change and should not be considered a recommendation to buy or sell any security. Mutual fund investing involves risk. Principal loss is possible. Investing in securities of small and medium-capitalization companies involves greater price volatility than large-capitalization companies. The fund’s investment objectives, risks, charges and expenses must be considered carefully before investing. The prospectus contains this and other important information about the investment company, and it may be obtained by calling 888.263.6443 or visiting alfrankfunds.com. Read the prospectus carefully before investing. The Al Frank Funds are distributed by Quasar Distributors, LLC (4/08)


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