MutualFundWire.com: 40. Marty Beaulieu

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Friday, November 20, 2009

40. Marty Beaulieu

Marty Beaulieu
EVP, Head of Global Distribution, MFS

Marty Beaulieu started his career at MFS nearly two decades ago as a wholesaler and rose to become the head of global distribution at the firm, one of three Boston-based fund shops owned by Canada's Big Three insurers.

A sales executive with a deep understanding of the 401(k) market -- he spent four years as president of MFS Retirement Services, which was later sold to Hartford, and a year as head of MFS Fund Distributors -- Beaulieu took charge of global distribution in 2002. A year into his stint, he ran into the challenge of distributing the firm's products as MFS and many others suffered a reputation hit due to the fund scandals of 2003. MFS was among those who were able to bounce back from the improper trading allegations.

This year, MFS has seen strong net sales growth, chalking up $4.9 billion of net flows in the second quarter, including $1.2 billion of retail net flows. Powered by an infusion of as much as $50 million from Toronto-based parent Sun Life Financial, MFS is currently bulking up in areas including sales, dealer relations and relationship management.

Beaulieu joined MFS in 1990 as a regional vice president in the insurance products group. Earlier, he worked as a regional annuity wholesaler for three years at a Merrill Lynch subsidiary.

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