MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Friday, March 26, 2010 Fidelity Banks on the iPad Apple iPads haven't hit the market yet, but Fidelity Investments is making sure that when they do, users will see the Fidelity brand immediately. The Boston company has purchased an advertising contract with Time Magazine, according to The Wall Street Journal. Fidelity, along with five other companies including Unilever and Toyota Motors, bought a block of eight ads on Time's iPad application. The Journal reported that the marketing contracts carry a price tag of "about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition." A Fidelity spokesperson declined to comment on company spending. The Journal is also selling ad space, so far signing on six companies, including Coca-Cola and Federal Express, to $400,000 contracts. Printed from: MFWire.com/story.asp?s=31762 Copyright 2010, InvestmentWires, Inc. All Rights Reserved |