MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Tuesday, July 6, 2010 Franklin is Tops in Ad Spending Franklin Resources spent the most money on advertising among its mutual fund industry peers during the first quarter. In the first three months of 2010, the San Mateo, California-based firm spent $3.7 million on ads, according to Nielsen. That's up from $509,957 it shelled out in the same period last year. Rounding out the top five are T. Rowe Price with $2.97 million, Vanguard with $2.13 million, Fidelity with $2.05 million and Power Corp. of Canada (Putnam Investments' owner) with $2.03 million. Printed from: MFWire.com/story.asp?s=32717 Copyright 2010, InvestmentWires, Inc. All Rights Reserved |