MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, March 25, 2013 Your Mutual Fund Wants to Friend You Get ready for your Twitter feed to go boom! After the SEC recently issued guidance on social media, fund firms are expected to go gangbusters with the technology, according to U.S. News & World Report. Broadly speaking, the new guidance gives firms more latitude on what they need to report when it comes to social media messages. For example, they now can post messages directing investors to proper websites or phone numbers. Of course, firms still need to report anything that looks like investment advise, but nonetheless the loosened rules should help fund firms engage more with the retail public and generate brand-awareness by using tried-and-true social tools such as Likes, Friends and Tweets. Read more on the subject in U.S. News & World Report. Printed from: MFWire.com/story.asp?s=43381 Copyright 2013, InvestmentWires, Inc. All Rights Reserved |