Company Press Release

Bruce Bond Joins Simple Alternatives as Director of Strategic Development

Former ETF Executive Joins Liquid Alternative Hedge Fund Pioneer

RIDGEFIELD, CT – December 19, 2013 – Simple Alternatives, LLC, a leading alternative mutual fund company focused on providing investors better access to hedge fund managers, announced today that ETF industry visionary H. Bruce Bond has joined the firm as Senior Partner and Director of Strategic Development and will become a minority investor in Simple Alternatives, LLC.

“Bruce Bond was a driving force and agent of change in the ETF industry and we believe his experience will be invaluable in our efforts to build out a superior alternative mutual fund platform,” said Jim Dilworth, CEO and founder of Simple Alternatives. “There are many parallels between the current growth opportunity for ‘40 Act alternative mutual funds and the early days of the wildly successful ETF business.  Bruce’s involvement and investment are important building blocks that will allow us to enhance our product development and distribution capabilities, and strengthen the firm as a leader in alternative mutual funds. We are thrilled to have Bruce join the Simple Alternatives team.”

“Simple Alternatives' distinct focus on delivering access to seasoned hedge fund managers using a mutual fund platform is what sets them apart from retail focused mutual fund companies offering alternative strategies,” said Bruce Bond.  "I am very excited about the opportunity to help accelerate their growth and the greenfield opportunity with institutional consultants and advisors seeking to allocate to skilled hedge fund talent capable of delivering non-correlated absolute returns.”

Previously, Bond was the founder of PowerShares Capital Management and served as Invesco PowerShares chief executive until 2009. He received numerous awards during this time most notably, named as the “Greatest Contributor to the ETF Industry” at the Global ETF Awards three times between 2005-2007. Before PowerShares, Bond was Managing Director and Vice President of Nuveen Investment and also served as Vice President and Regional Sales Manager at First Trust Portfolios L.P.

The growth of liquid alternatives is bringing investment strategies previously reserved for the wealthiest investors to a much broader audience, providing the advisor community with solutions that can be used to reduce correlation, lower volatility and downside risk. The amount of assets invested in ’40 Act liquid alternative funds is expected to double by 2018, to nearly $500 billion, according to a recent study by Strategic Insight, a mutual fund industry research firm. (1)

About Simple Alternatives, LLC

Simple Alternatives is an investment manager focused on liquid alternative strategies. The company is 100% independent and employee owned.  Simple Alternatives’ S1 Fund (SONEX) is a multi-manager alternative mutual fund that utilizes a portfolio of skilled (fundamentally-based) long/short equity managers each of whom brings a distinctive edge to the portfolio.  The S1 Fund (the “Fund”) seeks to provide long-term capital appreciation with an emphasis on absolute (positive) returns and low correlation to traditional financial market indices such as the S&P 500® Index.  Structured as a mutual fund, the S1 Fund offers access to long/short strategies to a wide range of investors, with the benefits of daily liquidity, high transparency and low investment minimums.

For more information on Simple Alternatives, LLC and the S1 Fund please visit www.simplealternatives.com