MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Wednesday, February 19, 2014 So You Wanna Launch That New Fund, Eh? Ah, product expansion. Mell Brooks had something funny to say about it in Space Balls. But all snarking aside, fund launches are serious business for your fundsters -- for all the obvious reasons. You get to show that your firm is with it. You get to tap into new markets and opportunities. You give your smart-aleck PMs a chance to shine, and a reason to stay, yada yada. But don't expect the markets or journalists to be all starry-eyed about your new line of products. In two very interesting articles on the subject, Barron's writers Sarah Max and Brendan Conway both raise questions about the launching of a new fund. The big point they both make, investors shouldn't be so eager to let burgeoning new talent earn their chops with their money. That's not to say that they are against product development. Nobody is really against product development, per se. Just remember the torrential flood of new products that are always hitting '40 Act Country. Investors might be tempted to build an Ark. Just remember this is not a Kevin Costner movie. Just because you build it doesn't mean investors will come. Get your ducks in a row. Printed from: MFWire.com/story.asp?s=47567 Copyright 2014, InvestmentWires, Inc. All Rights Reserved |