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Wednesday, December 29, 2004 T. Rowe, PIMCO Charge Ahead in DC Rankings With the end of 2004 mere days away, many are likely tallying successes and failures of the past year. At least two asset managers are probably chalking up their wins, if the latest DC rankings are an indication. According to year-end 2003 Pensions & Investments rankings, both T. Rowe Price and PIMCO have used the past two years to shoot up in the defined contribution asset manager tables. T. Rowe Price moved up 11 slots to eighth largest DC asset manager, while PIMCO jumped nine slots. Other than T. Rowe's ascendancy into number eight, there was not much movement in the top ten. The second tier saw more movement across the past two years: in slots 11 to 25, PIMCO was the biggest winner, jumping from 23rd to 14th and Janus was the biggest loser, dropping from 14th to 23rd. Prudential Financial also lost ground, going from 18th largest DC asset manager in 2002 to 25th largest manager in 2004. MassMutual Financial, Mellon Financial and MetLife all made headway in the rankings, jumping up 7, 6 and 4 spots, respectively. So what is T. Rowe Price doing right? Heidi Walsh, head of marketing at T. Rowe Price, attributed the firm's success to new business wins: "the market has opened up in the past...year and a half...more sponsors are out looking for providers." In the past two years, the firm hasn't so much changed its sales strategy but built out its suite of products and services, Walsh said. Within the past two years, T. Rowe began offering a service that bundles conventional plan features such as automatic enrollment and automatic contribution increases in one package to sponsors. Sponsors also reacted favorably to the firm's asset allocation funds: "[o]ur retirement date funds has been one of the most successful product launches, in the DC services side, that we've ever had," Walsh added.
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