Prudential Investments, whose JennisonDryden mutual fund family is about to undergo a rebranding, is putting together a wholesaler team that will focus solely on the independent broker-dealer channel, Judy Rice, president of Prudential Investments, told The MFWire.

Judy Rice Prudential Investments President

Prudential aims to hire at least 25 people "over time" for that channel, Rice said in an interview on the sidelines of Prudential's Market and Retirement Outlook press briefing Tuesday morning at the Thomson Reuters Building in Times Square.

Currently, that channel is covered by hybrid wholesalers.

Meanwhile, Prudential is preparing to rebrand the JennisonDryden family to Prudential Investments. As previously reported by The MFWire, the change will take place around February 16.

Prudential is working on ads to promote the new name of the fund family, Rice said.  

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