Fund marketers on the hunt for a fresh revenue stream may want to pay extra attention to President Obama's words during his State of the Union address Wednesday night. The president will discuss, among others, a five-point middle-class agenda, which includes the creation of an automatic IRA, Politico reports.

This should be music to the ears of fund firms that do not have a 401(k) recordkeeping arm. For fund firms that play in the 401(k) space as investment-only providers, attracting 401(k) assets can be very challenging even in an era of open architecture.

The automatic IRA proposal, which was devised by Mark Iwry, who now serves as deputy assistant secretary for retirement and health at the Treasury, would open up another way for fund firms to gather retirement assets.  

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