Bisys Fund Services has launched an outsourced marketing service to help fund companies tap into RIA channels via third-party platforms, and on Friday named a director for the service.

As registered investment advisor director, Gary Downey will head up wholesaling initiatives for AdvisorAdvantage, the company announced Friday.

AdvisorAdvantage is targeted at small- and mid-sized fund firms that may have a tougher time tapping into fee-based distribution. A news release said that data supplied by Financial Research Corporation, a Bisys subsidiary, will point the way to top-performing mutual funds that make good candidates for the service. Bisys will then market those funds to RIAs via third-party platforms, most prominently Charles Schwab's OneSource.

Downey comes to Bisys from Hartford Mutual Funds, where he worked on RIA sales, marketing and relationship management.

 

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