As reported last week by the MFWire, newly launched ETF specialist WisdomTree Investments has been building its staff with significant imports from several top firms. On Monday, the company released a list of eight national sales executives and named Todd Westby, formerly of Barclays Global Investors, its director of national accounts.

Westby helped with the rollout of iShares at Barclays, the announcement noted, focusing on distribution networks and business strategy. He earlier served as vice president and regional sales manager at Nuveen & Co..

"His experience will contribute to our effort to become a major player in the ETF market," said Jonathan Steinberg, WisdomTree CEO, of Westby, who will be targeting full-service broker dealers, fee-based RIAs, and institutional investors.

WisdomTree's other new sales execs are divvied up according to distribution channel. Going after the RIAs will be: Will Abbott, formerly of Charles Schwab, in the midwest; Morgan Lee, formerly of BGI iShares, in the west; and Christopher Murray, also from Charles Schwab, in the east.

The wirehouse-focused team will include: Dan Doischen, from ProFunds, in the mid-atlantic and south; Rocco Fiordelisi, from Wachovia, in the midwest; Chad Brown, from Lockwood Advisors, as regional associate; Brandon Moore, from UBS, as regional associate; and Reed Williams, from State Street, in the northeast.  

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