A Dallas-based investment management firm has gone after the retirement plan market with a one-two-three punch, on Tuesday unveiling its third fund targeted at the institutional market since late 2005.

Westwood Holdings Group, which manages assets through subsidiaries Westwood Management Corp. and Westwood Trust, said in a press release that the new WHG LargeCap Value Fund will be competitively priced at 100 basis points. Starting out with institutional share classes that require a minimum investment of $100,000, it joins two other funds -- the WHG SMidCap Fund and the WHG Income Opportunity Fund, announced in January -- in a suite of products geared towards 401(k) and other retirement plans.

Meanwhile, Mellon Financial Corporation mounted the same charge on Wednesday with two new institutional funds of its own: the Mellon Equity Micro Cap Fund and the Boston Company Emerging Markets Core Equity Fund . The two use quantitative analysis and an investment method that accents individual stock selection. 

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