Female investors have different needs that are not being met by fund firms, says a new report by Corporate Insight. The financial research company found that of the seventeen firms they follow, only six provided resources specifically designed for women. Citing the increase in divorce rates and the difference between average death ages for men and women, fiscal responsibility has become as much an imperative task for women as for men.

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Corporate Insight, a leader in researching and benchmarking the customer experience at financial services firms, recently examined web-available resources to help advisors address the unique needs of female investors. With increases in divorce rates and the difference between average death ages for men and women, fiscal responsibility has become as much an imperative task for women as it has for men. Some experts suggest 80-90% of women will manage their own finances at some point in their lives. Despite this rapidly growing market segment, mutual fund firms don’t seem to be responding to this expanding opportunity with education, tools, and materials specifically intended for female clients.

“Of the seventeen firms we follow in this space, only six provide any type of materials and resources specifically designed to court this important market segment,” said Alan Maginn, Senior Analyst at Corporate Insight and author of the Mutual Fund Monitor-Advisor report. “With so few firms addressing the topic, it is difficult to make sweeping generalizations regarding the industry’s reaction to women investors. One we can make based on what we have seen is that the segment, from a website perspective, is vastly underserved.”

In this 31 page report, entitled: “Women and Investing: Shifting the Traditional Sales Paradigm”, Corporate Insight takes an in-depth look at web-available resources that advisors can use to help support their female investor base. This report looks at seventeen mutual fund firms, and includes detailed findings of each firm’s offerings, analysis, and recommendations on how to improve or enhance their resources to help advisors serve this important segment.

For more information on this research and related services, please visit: www.corporateinsight.com. 

Edited by: Erin Kello


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