Nebraska has tapped TD Waterhouse to add a distribution assist to its 529 college savings program. The broker will make the Nebraska program available both through its retail account holders and financial advisors through TD Waterhouse Institutional.

The decision to add a firm with national distribution follows in the footsteps of other states that have discovered direct sales are slow to take off in the college plan markets.

There are now some 2,600 financial advisors using TD Waterhouse as a custodian who will be offer to the program to their clients.

"The introduction of a 529 plan is one more step in our efforts to offer investors and independent financial advisors a one-stop line up of the most comprehensive financial planning tools and services available," said Elizabeth Butler, first vice president, marketing for TD Waterhouse Group.

The broker does not manage assets for the program. The plan asset managers include American Century, Fidelity, PIMCO, State Street Global Advisors, T. Rowe Price and Vanguard.

Union Bank & Trust Company is the program administrator.  

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