Reserve Management Company, a unit of The Reserve Funds, has named Ira Liss to the post of institutional relationship manager, a spokesperson with the firm told the MutualFundWire.com. This is a promotion for Liss, who has worked for the firm as a business strategy consultant since 2001.

In his new role, Liss will be charged with sales and providing service for Reserve's institutional money fund clients. These clients have access to the firm's Class 8 shares, which are available for the Primary, U.S. Government, U.S. Tresury, and Interstate Tax-Exempt Funds. Liss, though, will have responsibility for selling all of the firm's institutional offerings.

The appointment is effective immediately, and he will have coverage across the nation. The executive will report to Eric Lansky, senior vice president of marketing at the firm. "In his new role, he will communicate with institutional clients to identify their needs, provide direction and evaluate their progress, bringing added-value to clients," Lansky explained.

In other Reserve news, the spokesperson reported that the firm is launching the Louisiana Municipal Money-Market Fund and the Minnesota Municipal Money-Market Fund. The new offerings are designed for residents of the two states respectively as a vehicle for the direct investment of cash balances or as part of an overall asset allocation model, free from state and local income taxes.  

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