OppenheimerFunds is bringing its "Globalize Your Thinking" branding initiative to the Tribeca Film Festival in the mutual fund firm's home of York City.

The MassMutual subsidiary will sponsor the festival's "Beyond the Screens: Globalize Your Thinking" program, whcih features screenings of three films that expose audiences to a range of global political, cultural and social issues, as well as conversations with the filmmakers who bring these issues to the big screen. OppFunds will have access to the more than 90,000 festival attendees with onsite branding, advertising and pre-show pop-quizzes designed to educate audiences about global issues that impact investor portfolios.

Company Press Release

NEW YORK, April 17, 2012 - OppenheimerFunds, Inc., a leading investment management company, is pleased to announce its support of the 2012 Tribeca Film Festival as a Signature Sponsor. With more than 650 employees located in its headquarters in New York's financial district, OppenheimerFunds will be bringing its "Globalize Your Thinking" message to the big screen to support New York's premiere gathering of the international film community, which runs from April 18-29.

"For a period of nearly two weeks, the world's financial capital becomes the world's filmmaking capital," said Marty Willis, Chief Marketing Officer at OppenheimerFunds. "With more than 150 films from over 45 countries, the Tribeca Film Festival brings people together from around the globe to experience other cultures and parts of the world through cinema. OppenheimerFunds has long been committed to supporting the revitalization of lower Manhattan and to encouraging individuals to adopt a more global perspective and we are proud to partner with an organization that shares this same commitment."

New to the Festival in 2012 is the "Beyond the Screens: Globalize Your Thinking" program, sponsored by OppenheimerFunds. "Beyond the Screens" features screenings of three films that expose audiences to a range of global political, cultural and social issues, as well as conversations with the filmmakers who bring these issues to the big screen. In addition to sponsorship benefits such as onsite branding and advertising, OppenheimerFunds will help globalize the thinking of the more than 90,000 filmgoers at the Festival through pre-show pop-quizzes designed to educate audiences about global issues that impact investor portfolios.

OppenheimerFunds' sponsorship of the 2012 Tribeca Film Festival represents a continuation of the company's commitment to supporting the revitalization of downtown New York City. In addition to the Company signing a long-term lease to remain in Brookfield Office Properties' 2 World Financial Center, it has also made significant commitments to various downtown organizations. In 2004, OppenheimerFunds became the first principal sponsor of the groundbreaking film by Project Rebirth, REBIRTH, contributing $1 million towards the production. The full-length documentary records the 10-year, time-lapsed rebuilding of the World Trade Center site, while simultaneously chronicling the lives of five individuals. Project Rebirth is the nonprofit organization stemming from the film. It serves as a vehicle to promote the unique preparedness needs of first responders as the frontline of disaster recovery. Additionally, OppenheimerFunds committed $1 million to The National September 11 Memorial & Museum. The Memorial remembers and honors the 2,983 people who were killed in the attacks on September 11, 2001 and February 26, 1993. The Memorial features two reflecting pools formed in the footprints of the original Twin Towers and a plaza of trees. The Museum tells the 9/11 story through a collection of various artifacts, photos, audio and video, and expressions of tribute and remembrance.

About OppenheimerFunds, Inc.

OppenheimerFunds, Inc. is one of the nation's largest and most respected investment management companies. As of March 31, 2012, OppenheimerFunds, Inc., including subsidiaries, managed more than $183 billion in assets, including mutual funds having more than 11 million shareholder accounts, including sub-accounts. Known for its tagline The Right Way to Invest, OppenheimerFunds, Inc. has been helping investors reach their financial goals since 1960. The Company and its controlled affiliates offer a broad range of products and services to individuals, corporations and institutions, including mutual funds, separately managed accounts, investment management for institutions, qualified retirement plans and sub advisory investment-management services. Shares of mutual funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested. Before investing in any of the Oppenheimer funds, investors should carefully consider a fund's investment objectives, risks, charges and expenses. Fund prospectuses and summary prospectuses contain this and other information about the funds, and may be obtained by asking your financial advisor, visiting oppenheimerfunds.com, or calling 1.800.525.7048. Read prospectuses and summary prospectuses carefully before investing.

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE