Exchange-Traded Concepts, a platform that helps money managers launch ETFs, is launching a marketing and distribution arm to help its clients promote their new ETF products, according to president Garrett Stevens.

While on the phone with MFWire, Stevens said the "contract was literally in front" of him for a "major industry name" to run this new marketing and distribution arm.

The new marketing and distribution division will handle everything from a call center to phone and email campaigns, webinars and outreach to wirehouses, Stevens said.

Stevens' firm has seen a flurry of activity this year in the new ETF space and says that customers have been asking for help in marketing these new products. The firm has 14 ETFs in registration now, three that are already trading and another three in the pipeline, with an expected launch in November.

"We continue to see a lot of interest in ETFs," he says. "There really are a lot of new ideas out there."

He says that ETC is in talks with another 15 or more firms for potential ETF launches.  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE