ETF fees continue to be like catnip to financial reporters. In two stalwarts of the Wall Street press, this weekend brought yet another story focusing on what various ETF shops are charging their investors.

The first comes via "The Intelligent Investor" at the Wall Street Journal, who tries to compare the various low fees.

The articles focuses on some of the heavyweights of ETF distribution: Vanguard [profile], Blackrock [profile], State Street Global Advisors [profile] and Charles Schwab [profile].

Schwab started the current glut of fee stories when CEO Walt Bettinger announced last month massive cuts to the shop's ETFS.

The other story, from Reuters reporter Jessica Toonkel, is a profile of new Vanguard investment chief Tim Buckley. Buckley spends much of the beginning story reiterating his commitment to keeping costs low.

"If you undercut us today, be prepared to do it again tomorrow," he said. "We won't just lower costs on one or two funds, we will do it across the board."

Both articles cover territory that has perhaps been tread before, but which remains vital in a fee war that does appear to be escalating (Buckley's words, after all, seem almost like a dare to all competitors).

Read the full WSJ story here and the full Reuters story here. 

Edited by: Ben Geier


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