Everyone in the mutual fund industry knows about
Morningstar, and chances are you use them frequently. Why do you think that is?
According to an article published this week in
Forbes, it isn't just the good data. Its also the design.
Contributor and design business owner Barbara T. Armstrong writes about how Morningstar founder
Joe Mansueto focused on design early, shelling out $50,000 for a corporate logo early on.
Mansueto says that he thinks design is very important for his business.
“I think the cost-benefit payoff is very, very high, but I can’t give you a specific number or way to measure it,” he said, according to Armstrong.
For more details, check out the original article
here. 
Edited by:
Ben Geier
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