Late is better than never. Mutual funds are finally getting tech-saavy, reaching clients through social media such as Facebook, Twitter and LinkedIn, CNBC reports. Advisors who sell mutual funds are quicker to adapt to the social media landscape than mutual fund companies themselves, however.

Bank of America Merrill Lynch's Wealth Management division are taking their efforts seriously. The firm is currently rolling out a program that will allow all of its 15,000 financial advisors to use LinkedIn to connect with clients and prospective clients, and to provide content.

Fidelity Investments [profile] is waiting for the social media generation to come of age before they start worrying about Twitter, while Vanguard [profile] is still experimenting with their social media model. 

Edited by: Ben Geier


Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE