Alts have come a long way baby in the hearts of investors, but they still have a ways to go. In a Wall Street Journal article, writer Murray Coleman portrays the conflicted feelings advisors and retail investors have towards alternative products. Sure, flows into alt mutual funds and ETFs hit $49.1 billion in 2013, more than three times that of previous year. Also, total AUM for the category has hit $179 billion, nearly thrice that of 2008. However, despite the growing appeal of alts, advisor and investment experts noted the complexity and cost of these products. Alts, apparently, have won a place in the hearts of investors, but it's still a modest one. 

Edited by: Amy Xie


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