A Gotham ETF entrepreneur plans to continue building out his team and product lineup after a 17-fold increase in assets.

William Rhind GraniteShares Founder, CEO

Will Rhind, CEO of New York City-based GranitShares [profile], confirms that his headcount has roughly doubled year-over-year to 12 people now. And he's hiring more, continuing to invest in both sales and research.

"It's been going nicely," Rhind tells MFWire, noting that the two-year-old firm's AUM has risen from about $30 million a year ago to $530 million now. "We're just hoping we can continue that momentum."

On the product development side, GraniteShares currently has five ETFs, and it has filed with the SEC to launch a couple more. Beyond that, Rhind hopes to launch even more new ETFs (ones they haven't yet filed for) by the end of 2019. Possible areas of interest include commodities, non-traditional fixed income, and "some more targeted exposures that some people might refer to as being thematic."

"We like portfolio completion strategies that don't currently exist," Rhind says.

In terms of distribution, Rhind and his team "focus a lot on the RIA channel" and on independent broker-dealers, he says. 

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