Merrill Lynch is looking for a new brand for its investment management business, reports Reuters.

Robert Doll, president and chief investment officer of Merrill Lynch Investment Managers, said that investment products sold through non-Merrill channels would be better off with a name change.

"Without a name change we will only be able to grow so fast," said Doll at a Lehman Brothers conference in New York, who added that the name issue is largely a domestic, non-proprietary distribution problem.

One name that has been ruled out is MLIM subsidiary Mercury Advisors, which Merrill bought in 1997.

"The Mercury name does not have positive connotations. It will not be the name we use going forward," said Doll.  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE