T. Rowe Price is hoping to attract more individual investors in the Chicago and New Jersey areas. On Monday the Baltimore-based firm opened a center for walk-in customers in Northbrook, Illinois, where access to a range of investment services will be available. This summer the firm is scheduled to add another such office in Garden City, New Jersey.

"We're always looking at potential opportunities to open additional investment centers," said T. Rowe spokesperson Brian Lewbart.

The new North shore office joins a center the firm already operated on the western side of Chicago in Oak Brook, Illinois. T. Rowe Price also has centers in Baltimore and Owings Mills, Maryland; Walnut Creek and Woodland Hills, California; Wellesley, Massachusetts; Colorado Springs, Colorado; Tampa, Florida; Short Hills, New Jersey; Washington, D.C., and Tysons Corner, Virginia.

Lewbart said the latest opening was "prompted by the strong presence of existing T. Rowe Price customers in the Chicago area."

"From a client servicing standpoint and a lead generation standpoint, the two centers will complement each other," he said.

At the Northbrook center customers can open and manage mutual fund accounts, or consolidate accounts through brokerage services. Retirement planning and other investment advice is available from investment counselors who are not commissioned, said Northbrook center manager Kerry Fox in a statement.

 

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