ETF are capitalizing on their newfound status as the cool kid in the class with expanded sales efforts. Marketwatch thinks that industry assets are divided about equally between retail investors and financial advisers, and institutional investors including hedge funds. In light of the newfound popularity firms such as Barclays Global Investors and State Street Global Advisors have upped their sales efforts to hedge funds and financial advisers. Even late entry Vanguard has grown its ETF offerings with a new international-stock fund and its first bond ETFs expected to hit the market soon 

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