Pershing is giving its introducing broker-dealer and RIA clients what it a one-stop resource for information on close to 600 ETFs. The ETF Center uses tools, data and reports from Morningstar.

Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation, has launched an Exchange-Traded Funds (ETF) Center that provides its introducing broker-dealer and independent registered investment advisor (RIA) customers with a centralized source for accessing a broad array of tools and educational information on ETFs.

Pershing's ETF Center is a one-stop resource for obtaining detailed information on nearly 600 ETFs and offers comprehensive profiles of each fund, including insight into performance, holdings, news and expense information. It also features an advanced search functionality that allows customers to identify ETFs that meet certain investment criteria, such as asset class, market capitalization, investment risk, specific industry sectors and geographical diversification. The center uses tools, data and reports from Morningstar, Inc., a leading provider of independent investment research.

Pershing's introducing broker-dealer customers can access the ETF Center through NetExchange Pro(R), Pershing's online account management platform. Through Pershing's affiliate, Pershing Advisor Solutions LLC, independent registered investment advisors can access the center through NetExchange Advisor(R), Pershing's online account management platform for RIAs.

Ron Fiske, managing director of the product management and development group at Pershing, said, "Our new ETF Center provides our customers with a wide range of analytical tools and educational information regarding ETFs. The addition of this important capability to our suite of fund solutions underscores our commitment to provide our customers with a broad array of cutting-edge services to help them grow their businesses."

As one of the first firms to support ETFs, The Bank of New York Mellon has played an instrumental role in the development of a number of the industry's most innovative new products. Today it serves as the leading servicer of ETFs worldwide. It also offers ETFs a range of sub-advisory and portfolio management services.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,150 institutional and retail financial organizations and independent registered investment advisors who collectively represent over five million active investors. Located in 18 offices worldwide, Pershing is committed to service excellence and to providing dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions and practice management support. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a subsidiary of The Bank of New York Mellon Corporation. Additional information is available at pershing.com.

Pershing Advisor Solutions LLC (member FINRA/SIPC) is an affiliate of Pershing LLC and a leading provider of financial business solutions to independent, fee-based registered investment advisors and dually-registered advisors working in conjunction with many of Pershing LLC's introducing broker-dealer customers. Additional information is available at http://www.pershingadvisorsolutions.com.

The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has more than $20 trillion in assets under custody and administration, more than $1.1 trillion in assets under management and services $11 trillion in outstanding debt. Additional information is available at bnymellon.com.

Edited by: Erin Kello

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