Fidelity plans to roll out a new marketing campaign this year, the Boston Behemoth's president revealed in the privately held firm's annual report issued Tuesday.

"And while we have been focusing on efficiency, there is opportunity in a downturn and we've been busy working on new products, new technology and and even a new way of presenting ourselves to the world," Rodger Lawson stated in the report.

"For example, in 2009 we'll be introducing a new Fidelity marketing campaign that I think is terrific," he said.

He did not give details, such as the timing of the launch and the campaign's concept. A Fidelity spokesperson was not immediately able to provide details. 

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