As fundsters look back on the collapse of
Lehman Brothers, one year ago today, many things have changed. Perhaps the biggest shifts for the mutual fund industry have involved their distribution partners, the broker-dealers.
None of the five wirehouses emerged from the financial crisis unscathed. September 15, 2008 was also the day
Bank of America unveiled its purchase of
Merrill Lynch.
Wells Fargo later took over
Wachovia and its various B-Ds (including a bank channel, an independent channel, and the wirehouse/A.G. Edwards hybrid). This year
Citi sold a controlling stake in
Smith Barney to
Morgan Stanley, creating the giant wirehouse
Morgan Stanley Smith Barney. And while
UBS stayed put, it sold up to 55 branches (with 320 advisors) to regional BD
Stifel Nicolaus, and some of the UBS wirehouse's corporate staff suffered as part of the 11 percent worldwide cuts instituted by its Swiss parent.
All that shaking has left fund execs with more paperwork and more uncertainty.
"There has been a little bit of re-checking in," one fund marketing chief told the
MFWire. "I'm not sure if all the shoes have dropped yet."
"These organizations are just busy with a lot of internal stuff," a top fund sales and marketing exec added. "We've almost been forced to migrate towards the firms that are more stable."
In one fundster's mind, the wirehouses are "so preoccupied with retaining brokers, mergers analyst teams, and admin work" that they don't have much time to pay attention to fund firms.
"We've kind of written them [some wirehouses] off until they get their stuff together," that fundster told the
MFWire.
As the dust settles at the wirehouses and the super-regionals, a new list of mutual fund gatekeepers is emerging:
Paul Hatch at MSSB;
Andy Gottfried at
Raymond James;
Erin Donnelly at Merrill;
Ed O'Connor at UBS; and more. And the good news for fundsters is that, even as the markets have improved, the broker-dealers have started to settle into their new grooves.
"We're just starting to see that break open right now," one fund distribution exec observed. 
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