Prudential Financial has named Mike Casalvieri to the post of vice president and head of the platform marketing team, a spokesperson with the firm told the MutualFundWire.com. The team's primary task is to develop marketing campaigns including multicultural marketing materials and segment marketing tools for the marketing and product management unit of Pru's U.S. consumer group.

This move represents a promotion for the executive. He has been with the firm since 1988 and has held the post of first vice president, customer service for mutual fund services. He has also been senior regional coordinator for Prudential Investments.

"Throughout Mike's career at Prudential, he has developed strong alliances with and strategic knowledge of the U.S. Consumer Group's Retail Distribution organization. This background will enable him to more easily transition into his new role," stated Gail Farkas, vice president, marketing and product management. 

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