Nearly four years after it was purchased by Huntington Bank, Unified Fund Services is rebranding. The service provider is set to rechristen itself Huntington Asset Services effective August 1. The Indianapolis-based firm also revealed plans to expand its services for RIAs, enhance its offerings for collective investment trusts and provide administration for municipal pooled funds.

Brian Blomquist Unified Fund Services President

"The services that Unified Fund Services offers extend beyond the mutual fund space," explained Brian Blomquist, president of Huntingon Asset Services and director of Huntington Institutional Custody, in an interview with The MutualFundWire.

Blomquist also noted that Unified's parent is undergoing a major rebranding effort this year. "This is a good opportunity to align ourselves with our parent company," he said. "We're getting a lot of resources and support from them. We're making a major investment in systems, staff and capabilities."

Huntington acquired Unified, a provider of fund administration, accounting distribution and transfer agency services, in 2006. Unified's sweet spot ranges from startups to those with $10 billion of assets.

Unified's Web site, www.ufsonline.com, will become www.huntingtonassetservices.com on August 1. 

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