The folks at Pimco have refurbished their online home. The Newport Beach, California-based mutual fund giant unveiled its revamped site on August 1.

Pimco enlisted Chicago-headquartered The Acquity Group to help with the redesign.

"Our focus is to make sure we provide visitors with the best user experience possible," said Dan Tarman, executive vice president and head of marketing communications, in an interview with The MFWire.com.

"We wanted to create the leading thought leadership portal in the investment management industry," he said.

The launch of the redesigned site marks the culmination of a 12-month effort.

Last year, Pimco polled 800 site visitors to get their a better sense of they want.

Already, the makeover efforts seem to be paying off. Since the jazzed-up site went live, "we've seen a slight uptick not only in visits but also in the amount of time visitors spend on the site," Tarman said.

Pimco's Web site typically receives 900,000 visits every quarter, he said.

Among the site's new features include a section that aggregates Pimco's materials on the "new normal," dating back to last year. (The term was first uttered by CEO and co-CIO Mohamed El-Erian and co-CIO Bill Gross at a client conference in March 2009.)

The site also features an interactive timeline of the firm's history, as well as "clearer pathways from the thought leadership to what investors can do to act on it," Tarman said. 

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