Fundsters interested in the ongoing struggle for marketshare on the ETF side of the mutual fund business may want to take a look at Bloomberg. Charles Stein reports that, according to Morningstar data, as of yesterday Vanguard's [see profile] Emerging Market ETF had surpassed BlackRock's [see profile] iShares MSCI Emerging Markets ETF to become the third largest ETF ($46.2 billion vs. $46 billion in assets). The two ETFs also track the same index.

Morningstar ETF research director Paul Justice put the shift (the Vanguard ETF was half the size of the iShares one at the end of 2009) in the context of the ongoing ETF "pricing war," noting that the Vanguard offering costs 27 basis points and the iShares one costs 69 bps.

iShares U.S. distribution chief Jennifer Grancio reminded Bloomberg that iShares boasts the biggest emerging markets ETF business (as well as the biggest overall ETF business). 

Edited by: Neil Anderson, Managing Editor


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