Vanguard's [profile] success this year is worth noting primarily because the fee-focused mutual fund giant has not introduced something different from what it has been doing in the past 40 years, writes Jason Kephart for InvestmentNews.

New funds focused on alternative asset classes have been the go-to strategy for other fund shops, but not for the shop that Bogle built.

Morningstar data shows that for every three dollars investors put in mutual funds and exchange traded funds, one dollar goes to Vanguard group [MFWire.com story].

Martha King, managing director for financial advisory services said, "We're a competitive company, but we also have loads of perseverance and patience when it matters."

The top sellers for Vanguard are old-fashioned offerings like theVanguard Total Stock Market ETF, which has $20 billion in assets and a 60 basis points expense ratio, andVanguard Total Bond Market ETF, which has $16 billion in assets and a 10 bps expense ratio.

The firm saw a total of $65 billion in inflows in the first four months of the year. 

Edited by: HFD


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