If you're reading MFWire, chances are you know the differences between ETFs and traditional mutual funds.

Some of the people your firm wants to sell to, though, might not. For those potential investors, US News & World Reports Smarter Investor blog has some answers.

The post, written by wealth managmenent executive Robert Russell, compares the two fund types in five categories: fees, transparency, alternatives and specific markets, access, and tax efficiency.

If you want to find out just what Russell is telling your potential customers, check out the original article. 

Edited by: Ben Geier


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