Bill Gross may be the big bully on the active ETF playground right now, but he'll soon have company, according to an Investment News report.

Pooneh Baghai, McKinsey & Co.'s co-leader in wealth management, asset management and retirement for the Americas, told reporter Jason Kephart that the space will grow from $10 billion today to $500 billion in 2020.

How will this happen? Essentially, names we all know — Fidelity [profile], T. Rowe Price [profile] and Franklin [profile — will get in the game and bring in big money.

Kephart notes that Gross' Pimco Total Return ETF [profile has brought in more than $4 million in less than a year — representing more than 80 percent of active ETF growth.

For more on the nascent space, check out the original article here. 

Edited by: Ben Geier


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