Here they go again.

NYSE Euronext's Arca exchange has filed again with the SEC for a plan that would pay cash incentives to lead market makers of exchange-traded funds, according to Barron's.

The exchange gave up its last attempt in January.

Barron's notes that some oppose the plan because they feel it would create "artificial liquidity," while supporters say that otherwise viable ETFs get ignored because they started out weak in the opening stretch.

In fact, the NYSE filing shows that there are a large number of ETFs that could use a jumpstart: in the fourth quarter of 2012, there were 609 exchange-traded funds, notes and other similar products traded fewer than 10,000 shares per day (consolidated average daily volume). That’s about 40% of the entire market (not asset-weighted), according to Barron's.

Read more on the proposal in Barron's. 

Edited by: Tommy Fernandez


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