It looks as if fund companies are chasing after advisors like a teenager looking for a prom date. Quit calling already!

Advisers are contacted by fund firms 126 times a month on average, up from 110 time a month last year and 100 times a month five years ago, InvestmentNews' Jason Kephart reports. Social media communications doubled over last year to more than four contacts a month. But email, webinars, internal sales calls and road shows, even snail mail, have also increased.

Two out of five advisers would rather be contacted by email and 31 percent said they would rather have external wholesaler visits, Kephart writes. Sometimes the volume gets to be too much for advisers, Kephart writes, and advisers want to know their working relationship goes "beyond just pitching products."

Take it to heart, fund firms. When it comes to advisers, quit calling so much, and prove that you want to develop a meaningful relationship. Bring flowers too.

Matt Reiner, CIO at Capital Investment Advisers, puts it this way to Kephart: "It's really more about developing a personal relationship than just being all sales, all the time."

To read more, click here.  

Edited by: Casey Quinlan


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