Like. A. Boss.

Vanguard crushed the equity fund space in 2013, just crushed it, reports InvestmentNews.

According to reporter Jason Kephart, Morningstar saw $41.4 billion of net inflows into its U.S equity funds in 2013 through Nov. 30.

Kephart attributes much of Vanguard's success to index funds and their low cost appeal to investors.

In the article, he quotes industry consultant Geoff Bobroff, who told Kephart: “The story works.”

“They've got a confirmed audience that likes the Vanguard approach and low costs,” Bobroff says in the article.

Read more in InvestmentNews. 

Edited by: Tommy Fernandez


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