If you want to sell your startup to Morningstar, try calling Joe Mansueto directly.

Joe Mansueto Morningstar Founder

BusinessInsider tells the tale of how Pitchbook Data CEO John Gabbert got Morningstar to invest in Pitchbook and then later buy it up completely. The sale closed a couple of weeks ago.

The story offers an interesting insiders' account of the trials of a startup (in this case, one that tracks venture capital and private equity investments) which began with funding from its founder, plus friends and family. And it also offers a glimpse at the way Mansueto and his team make investments in other companies. Gabbert called Mansueto directly in 2009, and Mansueto himself called back and soon bought 14 percent of Pitchbook. Kunal Kapoor, Mansueto's successor as CEO effective January 1, 2017, even sat on Pitchbook's board. 

Edited by: Neil Anderson, Managing Editor


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