Fundsters interested in upping their recruiting game might want to take a few pages from the T. Rowe Price [profile] playbook.

The Baltimore Business Journal, in a piece on how big companies bring candidates to the city, digs into how the T. Rowe Price team woos top talent.

Sonserae Toles, global vice president for talent management, tells the local publication that step one is marketing T. Rowe itself to candidates, then marketing Baltimore. She describes the city as a "big city with a small town feel", with easy train access to New York City, lots of restaurants, and the opportunity to get involved politically and in their communities.

"You can be tied in in a way because it's a smaller city," Toles tells the paper. "It's tough to be tied into New York."

T. Rowe also brings prospects to the headquarters for a weekend visit, called "MBA days". And though the T. Rowe team does acknowledge Baltimore's crime troubles when talking to candidates, they also talk up T. Rowe's active role in the community. The paper notes that the company donated $9.49 million locally last year, more than any other local company.

"We acknowledge that there are real problems," Toles told the Journal. "But we also talk about what we're doing with the community and the mayor's office. We also talk about the various industries that are present and the types of transformations that are taking place, like in Harbor East." 

Edited by: Neil Anderson, Managing Editor


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