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Rating:Most FAs Are Redeploying Cash, But Where? Not Rated 1.0 Email Routing List Email & Route  Print Print
Friday, March 7, 2025

Most FAs Are Redeploying Cash, But Where?

Reported by Neil Anderson, Managing Editor

Active equities and active fixed income are the two most popular places for FAs to reallocate their cash to now, according to new research from the folks at asset management industry consulting firm.

On Tuesday (March 4), Alex Ellwanger, senior research analyst at Fuse Research Network, revealed that, per Fuse's latest survey, two-thirds of financial advisors "are redeploying cash." And the rate is even higher among certain advisors.

"Wirehouse advisors and advisors with the largest books are most bullish about shifting money out of cash/short-term products at 84% and 71%, respectively," Ellwanger writes in Fuse's report.

The most popular destination for FAs' shifting cash, Fuse finds, is active equity strategies, favored by 66.1 percent of advisors who are redeploying. 51.2 percent are shifting cash into active FI strategies.

Many reallocating advisors (40.5 percent) are choosing passive equity strategies. Roughly the same amount (40.2 percent) are favoring multi-asset strategies.

Less popular destinations for FAs' reallocated cash include real assets strategies (like REITs and infrastructure) at 21.7 percent and alternative strategies at 34.5 percent. 

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